Since I founded independent creative label Good People Basically(GPB) in 2018, the company has quickly built a reputation as an undeniable creative force with a raft of significant business wins and award-winning collaborations with brands including Haagen-Dazs, Mercedes Me, Estee Lauder’s Dr. Jart+, Stadium Goods, Baidu's Jidu Robocar, Chengdu IFS, and Super Bock.

 

In 2019, the design startup was crowned “Independent Agency of the Year” and was also highly commended as the “Creative Agency of the Year” at the Mumbrella Asia Awards. As a foreign setup, GPB was also listed as one of the most promising enterprises in Shanghai during the same year.

 

Over 20 years working in the creative industry, I have held multiple executive creative and digital leadership roles across the Asia Pacific and Worldwide offices of the WPP and IPG network. With over 200 international statuettes awarded in under 2 years for Ogilvy & Mather Hong Kong & Grey Beijing is a testament to my leadership, and commitment to creative excellence.

 

I have represented China and Hong Kong as an advisor, mentor, and jurist at the Cannes Lions, Young Cannes Lions, and Spikes Asia. The China Advertising Association has enlisted my expertise to assist the country in placing talents for the Young Cannes Lions competitions in 2014, 2015, and 2016 in France. As a result, I was honoured by the Association when team China won 2 Gold, a Silver, and a Bronze across 3 consecutive years. 

 

My dedication to nurturing young talent and my creative contribution to China have been studied by both Fudan University and Nankai University. I was also invited as the assessor for the final year of Visual Communications students at the Hong Kong Polytechnic University in 2012 and 2022.

 

My name is Vin aka V. I am the Founder and the Creative Chairman for GPB. I am also the Artistic Director for Streetware™ and Black of Colour™.